WSC Business Solutions

WSC Business Solutions is a Katy, Texas based growth-strategy company, offering over 25 years of expertise in Bookkeeping, Human Resource and Payroll services to a variety of business sectors in the Houston and US markets. They help over-worked business owners, relieving them of mundane tasks, while allowing them to focus on the best parts of business ownership. Outsourcing their back office operations to WSC Business Solutions means employing a partner equipped to help meet the business owners objectives and maximize their profits.

My ATC, INT'L team and I were hired to create this brand, create its brand story including mission/vision, hire its team, train its team and give its brand legs through various marketing channels including social media.Our objective was to make clear the purpose of WSC’s mission, which was to simplify the management of time, processes, finances and people through core solutions fore-mentioned. So we created a name for the services collectively – Simplify. Which was both a statement of intent and a way to describe the service group of bookkeeping, human resources, payroll and taxes – Simplify Solutions.