When & Wear
When & Wear was a start-up company that would appeal to professional, working women. It hoped to better understand its audience, their needs and its potential as a brand in the market.
Our strategy was to create a brand that appealed to the audience we identified. We identified the characteristics of the brand as feminine, edgy, carefree and rhythmic. We wanted the brand to speak to the modern professional woman’s ability to navigate through her busy agenda without missing a beat.
This required fun and light imagery, colors and messaging.
As a result, an effectively defined and articulated brand was developed, value proposition that included versatility, convenience, and quality, while expressing carefree, yet powerful feminine energy.
